Building the Wrong Thing
I launched BatteryMe and killed Zerra. Here is what a month of data taught me about audience mismatches, analytics, and knowing when to turn around.
Notes from the Snowy Mountains
What's being built, shipped and learned, as it happens. No fixed schedule beyond roughly weekly, some short, some longer.
I launched BatteryMe and killed Zerra. Here is what a month of data taught me about audience mismatches, analytics, and knowing when to turn around.
The machine has made building cheap. Judgement is not cheap. It never was.